Technical Silent Sales Copywriting.
Creative SEO copywriting for Blogs | Data sheets | Brochures | Case studies | Sales Email Sequences | Sales call scripts
We don’t use grammar software, only a spell checker. Your copy needs to sound like it is written by a human, for humans. A lot of copy is “optimised” within an inch of it’s life and whilst it might give you a green light in an SEO checker, it will read terribly and your customers will leave your website faster than a toupee leaves a head in a hurricane. We’ll craft your online copy to include your keywords and ensure that we speak your customer’s language.
Exceptional sales content builds relationships, can position you as a thought leader in your field and ultimately drives revenue. Conversely, the wrong narrative, targeting a generic or the wrong audience, bad wording or copy littered with mistakes can damage your brand and reputation. Customers demand value in their content and if your product, service or industry is inherently dry (or boring) then you need a creative edge in your technical copy which is a difficult niche requirement. Fortunately, our broad, global sales and marketing experience means that we’re able to strike that balance and ensure it is all underpinned with a search engine optimised approach and our unique, creative flair.
Sales Email Sequences.
Are your sales emails being ignored? You’re not alone. There is a science to increasing engagement rates and avoiding those pesky SPAM filters when email prospecting (technically there isn’t!) and we have a first class degree in it (we don’t!).
But we can write very engaging sales email sequences which you can either send yourselves or let us take control of the campaign with our unrivalled sequencing system.
Web Content & Product Listings.
Your number one marketing tool is not Steve your graphic designer but your website. If you get the content wrong in your global showroom your bounce rate will sky rocket and all of that PPC spend is wasted (again, like Steve each Friday night). Web designers are usually not best placed to offer this service and you or your marketing manager’s time is perhaps taken up with more strategic work. In step Silent Sales.
“Every single sentence on every single page of Simon’s content was engaging and made me want to keep reading - a rare and impressive skill to maintain across a whole website.”
Blogs.
Your blog not only imprints vital resource permanently on your website but is also a perfect reason to make contact with your clients and prospects about something they value and are interested in. But creating fresh content regularly is hard, time consuming and over time can become stale and predictable. Whether it is for a short period (such as maternity cover) a periodic, regular slot or a permanent gig, Silent Sales can add a dynamic, new voice to your blogroll.
“Simon’s story telling in his blog writing is captivating and takes the reader to exactly where he wants them.”
Datasheets & Brochures.
If you have tangible products then you’ll need data sheets which are notoriously difficult to pitch and can be as boring to read as the the back of a toothpaste tube on a trip to the bathroom without your phone. Similarly with your company or product brochures - they need to capture the reader and keep them engaged from cover to cover. You can leave this to us.
“Simon’s content for my outreach campaign exceeded my expectations. He took time to ensure he fully understood my brief and delivered very high quality, engaging copy ahead of schedule, which required no amendments”
Case Studies.
Regular content updates bring a smile to the Google algorithm’s face and also keeps your customers engaged with you. Case studies are a proven way to social proof your products and service and regular editorial and press releases in industry journals and publications helps keep your brand relevant and your customers informed.
“We are blown away by the variety and craft of Simon’s case study work. He takes our briefs and works wonders with them and also comes up with his own briefs and creates amazing pieces which are very well received by our clients and drive traffic to our site.”
Sales Call Scripts.
The structure of a sales call is vital to its success. The subtle use of different words, the tone, the timing, the formality, controlling the call, knowing when to close and knowing when to cut your losses are something we’ve learned and taught for years. We can write tailored scripts to help you get more out of your sales calls.
“Simon’s creative copy has meant that we now have a wealth of technical but engaging case studies to showcase to our clients across multiple industries. He adds personality to the work which is exactly what we asked for.”
“Writing simply and directly only looks easy. It takes skill, work and fair time to compose”.
Professor Joseph Kimble (Author of Writing for Dollars, Writing to Please - The case for plain language in business, government and law)